
First day Halo: Reach sales generated $200 million, according to publisher Microsoft.
"We feel really good about where the Halo: Reach numbers are," Phil Spencer, vice president of Microsoft Game Studios, told Reuters.

Atari has appointed John Hayase as senior vice president of product development.
Formerly executive producer at EA Visceral Studios and GM of EA China, and most recently studio head at Sony Online Entertainment, Hayase will oversee all of Atari’s development studios including Cryptic and Eden Games, reporting to CEO Jeff Lapin.

Famitsu publisher Enterbrain has revealed the latest lifetime Japanese sales figures for PSP, DS, Wii, PS3 and Xbox 360.
Sony’s handheld had sold 15,009,120 units as of September 12, the last day of the firm’s most recent tracking period, while DS sales stood at 31,039,215, Wii sales at 10,655,962, PS3 sales at 5,501,923, and Xbox 360 sales at 1,354,685.

Capcom has acquired Vancouver-based Dead Rising 2 developer Blue Castle Games.
Global head of production Keiji Inafune made the announcement at Tokyo Game Show today, adding that future Capcom games will combine Japanese and Western flavours, according to Joystiq.

Capcom’s announced that it’s collaborating with UK-based Enslaved developer Ninja Theory on a new entry in the Devil May Cry series.
In development for Xbox 360 and PS3, creative direction is being undertaken by Ninja Theory boss Tameen Antionades and overseen by Hedeaki Itsuno, who has worked on all previous titles in the series, which has sold over ten million units.

World Of Warcraft fans have two weeks to enter a contest that could see them win a trip for two to Blizzard Entertainment’s BlizzCon 2010 convention in Anaheim, California.

Four years after selling Killzone developer Guerrilla Games to Sony Computer Entertainment, original co-founders Martin de Ronde (pictured) and Michiel Mol have reunited to form Vanguard Entertainment Group.
The Netherlands-based firm merges de Ronde and Mol’s online games production company Karami with PSN and XBLA developer W! Games, creator of Greed Corp and My Horse & Me.

Format: 360, PS3
Release: October 22
Publisher: Sega
Developer: Platinum games
Screenshot gallery

EA chief financial officer Eric Brown has said that there’s been “no significant” consumer backlash to the company’s Online Pass system.
Designed as a means to combat used game sales and as a way to recoup costs associated with operating gameplay servers, the Online Pass system requires second hand buyers of EA Sports games to pay to access online services.

Electronic Arts and Japanese developer Grasshopper Manufacture today unveiled Shadows Of The Damned, a new psychological action thriller game from No More Heroes director Suda51 and Resident Evil creator Shinji Mikami.
Scheduled for release next summer on Xbox 360 and PS3, Shadows Of The Damned “follows a demon hunter deep into a hyper-twisted re-imagining of hell where he must rescue the love of his life by defeating the armies of darkness with the power of the light”.

Take-Two CEO Ben Feder expects many young Wii owners to “graduate” to HD gaming experiences on PS3 and Xbox 360 following the launches of new motion control offerings Move and Kinect.

EA has revealed the results of a study conducted by Nielsen designed to show the degree to which in-game ads can boost real life sales.

Trials HD has surpassed one million sales since launching on August 12, 2009 on Xbox Live Arcade.

Spil Games and Google are to host an HTML5 game jam in Hilversum, the Netherlands on the weekend of October 9-10, 2010.
Beginning with talks on the technology followed by game pitches, the event will give developers the chance to share best practices and create games over a 32 hour period.

PopCap Games has partnered with NCsoft to launch its first ever online multiplayer social games service in Korea later this year.
The company said that it’s aiming to “redefine casual games in Korea and beyond” with the new platform, PopCap World, which is the first product to be developed and released by its Shanghai studio.

JAMMA is traditionally the bigger of Japan's two annual arcade trade shows and despite the notable absence of many key-players, this year was no different. The lack of Konami, Capcom, Atlus and Cave was offset by busy stands from Sega, Namco Bandai and Taito, but it was the changing face of the industry that made the strongest impression.

THQ has lowered its forecast for the financial year ending March 31, 2011 after delaying the release of Red Faction Armageddon.
Owing primarily to its decision to push the title back from March to May 2011, the publisher lowered its revenue guidance from $845-$865 million to $800-$825 million, and it now forecasts a non-GAAP loss per share in the range of $0.10-$0.20, down from break-even.

Highlights from our community-written blogs, featuring the used games debate, procedural content and videogaming's answer to Sundance.

Nintendo is celebrating Mario’s 25th anniversary, the iconic plumber having made his videogame debut in the original Super Mario Bros. in Japan on September 13, 1985.
The game has sold 40.24 million units worldwide, while the long-running franchise has gone on to sell more than 240 million units globally, making it “the best-selling video game series of all time”, according to the platform holder.

The eighth annual Edinburgh Games Festival, which took place from August 25 to 26, revealed an industry shifting its weight from traditional publisher models to digital distribution and one confident in the potential of 3D.

Warner Bros. Games Montreal has announced the appointments of Martin Carrier as vice president and studio head, and Reid Schneider as vice president and executive producer.
Carrier, formerly VP of communications and corporate affairs at Ubisoft Montreal, will be in charge of the studio’s day-to-day operations, while Schneider, previously executive producer of the Army Of Two franchise and producer on the original Splinter Cell, will handle all production related initiatives for the studio.

The Entertainment Software Association (ESA) and the Entertainment Merchants Association have filed a joint brief asking the United States Supreme Court to find unconstitutional a 2005 California law restricting the sale and rental of videogames.
The groups said in their 78-page brief that the 2005 California statute, which would deny First Amendment protections to games that California decides are "offensively violent”, is unlawful under a long line of Supreme Court precedents.

You may be wondering why we haven’t yet published our Halo: Reach review. The truth is that we haven’t finished writing it.
Like an increasing number of high-profile games nowadays, Microsoft presented Reach to reviewers in the UK via a one-day event at a London hotel. We were given from 1pm until the early hours of the following morning to play features that the millions of players who will buy Reach will probably spend months exploring.

In a move that could have a have a significant impact on the used software market, a US federal appeals court has backed software maker Autodesk’s attempts to combat second hand sales of its products covered by widely used licensing agreements.

Mafia II has claimed the top spot on the UK all formats chart for a third straight week.
Take-Two’s mob sequel held off competition from Ubisoft’s HAWX 2, which jumped eight places to second following the launch of the PS3 version.
Kane & Lynch 2: Dog Days, Toy Story 3 and Tetris Party Deluxe rounded off the top five during the week ended September 11.