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June 20, 2011

Rupert Murdoch on education: a colossal failure of imagination

Rupert Murdoch
Rupert Murdoch isn't someone I'd normally have flocked to for advice on how to transform education, but I was delighted when a contact at the EU forwarded me a speech he had delivered to senior government officials from around the world this May.

Murdoch makes some powerful points that speak the language of Government and business, two groups that must be convinced the current conservative and Conservative means of bullying learning into doing better just will not do. Here are some of the most compelling parts:

Every CEO will tell you that we compete in a world that is changing faster than ever. That it is more competitive than ever and that it rewards success and punishes failure to a greater degree than ever before.

In other words, our world is increasingly, and rightly, a world of merit. In such a world, the greatest challenge for any enterprise is human capital: how to find it, develop it and keep it.

No one in this room needs a lecture about how talented people in tandem with technology are making our lives richer and fuller.

Everywhere we turn, digital advances are making workers more productive - creating jobs that did not exist only a few years ago, and liberating us from the old tyrannies of time and distance.

This is true in every area except one: Education.

Think about that. In every other part of life, someone who woke up after a fifty-year nap would not recognize the world around him.

My friends, what we have here is a colossal failure of imagination. Worse, it is an abdication of our responsibility to our children and grandchildren - and a limitation on our future. As Stendhal wrote: "Qui s'excuse, s'accuse".

We know the old answer - simply throwing money at the problem - doesn't work. In my own country, we've doubled our spending on primary and secondary education over the last three decades - while our test scores have remained largely flat. The reason this hasn't worked is that more money has fed a system that is no longer designed to educate - it's become a jobs program for teachers and administrators. And yet we Americans wonder why we have cities like Detroit where nearly half the population can't read and the disadvantaged are on a fast-track to failure.

The mandarins of mediocrity will tell you that the problem is that the kids they are teaching are too poor, or come from bad families, or are immigrants who do not understand the culture. This is absolute rubbish. It is arrogant, elitist and utterly unacceptable.

If we knew we had a gold mine on our property, we would do whatever it took to get that gold out of the ground. In education, by contrast, we keep the potential of millions of children buried in the ground.

Fortunately, we have the means at our disposal to transform lives.

...

Technology will never replace the teacher. What we can do is relieve some of the drudgery of teaching. And we can take advantage of the increasingly sophisticated analytics that will help teachers spend more time on the things that make us all more human and more creative.

Let me be clear. What I am speaking about is not the outline of some exotic, distant, fictional future. Everything I have mentioned is something I have seen in the here and now.

Download Murdoch on Education - The Last Frontier, May 2011 - it's worth 10 minutes of your time.

Photo from the World Economic Forum.


"If you want it to stick, you need a pic"

Jeremy Clarkson in the Sunday Times (UK) a few weeks ago touched on the supremacy of shaky mobile phone footage in deciding the pecking order of what we, generally, consider important and what we care less about (below). In this tree-falls-down-nobody-sees-it philosophy, have we become dependent on the loudest, clearest, best presented stories to make our decisions, at the expense of more valuable but less tangible ones we need to chew over for longer?

For me, this move towards talking about what we hear about loudest and clearest, rather than talking about the hard stuff that does not come in this "chicken nugget" form of information bundle, is absolutely reflected in the world of education discourse, particularly around discussions on what learning is for.

The echo chambers of the blogosphere, the political classes, the civil servants, parents... they - we - are all as guilty as each other for paying too much attention to the loudest, not necessarily the most vital, discussions for our children's future.

It's too easy to believe that you are collaborating and gaining some kind of otherness just because you've ticked the "collaboration box" of using Skype, a wiki, a blog, whatever medium you wish. Gary Stager picks this up nicely in this Will Richardson post. Will despairs at a teacher's 'inability' to grasp the value of a change to his methods, particularly the perceived value of collaboration to achieve the same goals that the teacher was gaining within his four classroom walls. Rightly, Gary calls into question whether collaboration is really all that worthwhile, all of the time. The answer is: most times not. Small active mixed ability and mixed interest teams, coming up quickly with their own ideas, is often just as effective (if not more so) than a more drawn out collaborative process through technology with teams from around the world, but where those teams consist of people who share the same values, aptitudes and interests as the home crew.

All too often, though, the accents of those with whom we are collaborating, in the broadest sense of the word 'accent', are merely reflections of the views with which we are most comfortable. In this way, we fall for the trap Jeremy Clarkson outlines in his column: "It used to be said if it bleeds, it leads. Now, though, if you want it to stick, you need a pic."

Jeremy Clarkson on camera phones


June 19, 2011

Links for 2011-06-18 [del.icio.us]


June 18, 2011

Links for 2011-06-17 [del.icio.us]

  • Electrifying entrepreneur: The founder of Afriq-Power is upgrading Mali (Wired UK)
    Daniel Dembélé wants to electrify Africa.

    Trouble is, so do foreign multinationals. For the past five years, the 31-year-old Malian social entrepreneur has been trying to keep one step ahead. In 2006, he installed locally produced solar panels in a school in Banko, Mali. With children able to study after dark for the first time, the graduation rate in the village rocketed from 20 percent to 97 percent.
  • For every child born in the U.S., 30 Android devices are activated - Phone Arena
    With 350,000 Android phones and tablets being activated each day, there are now 30 Android units purchased daily for every child born in the U.S.  Just four months ago, there were 200,000 Android devices being activated daily.
  • Newsbound | Slow Down The News, Get Up To Speed
  • The story behind Google’s Map Maker editing app - Google
    Mapmaker gives users the ability to edit Google Maps location data, all the way from business phone numbers and other information to adding roads, streets and paths where they do not appear on the map. It even offers users the ability to mark out suggested walking and riding paths to help improve the walking and biking directions given by Google Maps.

    Map Maker is the brainchild of Lalitesh Katragadda and Manik Gupta, two Indian Googlers who noticed that many of Google’s maps in India were severely lacking in information. With some digging, they realized that this was a common problem in many of the less-mapped countries Google operated in.
  • HOW TO: Make a 3D YouTube Video
    3D is no longer exclusive to movie studios. If you can scrape together two camcorders, some sticky tape and access to a hooked-up computer, you’re just a few steps away from making your own three-dimensional cinematic works of art.
  • YouTube - ‪3D Video Creator‬‏


June 11, 2011


June 02, 2011



May 29, 2011

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May 27, 2011

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May 26, 2011

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  • Scotland’s top ten social media experts - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs
    Digital account director and Drum blogger Colin Gilchrist gives the run-down on who he considers to be Scotland’s ten best social media experts.

    I’ve been working in the delivery of social media strategies for about 5 years and figured it was about time to highlight one or two individuals that I think deserve some recognition; unsung heroes if you like – known to a select few because they slog it out for companies and do little to promote themselves other than be recognised by their peers.

    I must confess, these are not “Friends” but people I have met face to face and have watched their progress in this field.


May 24, 2011

TeachMeet: Five Years Old Today

TeachMeet
May 24th, 2006, John Johnston, David Muir, Andrew Brown, Bob Hill and a visiting Will Richardson were amongst a small but merry band who got together for the first time to talk about the potential we saw for learning as a relatively new set of democratising platforms and attitudes came together in a perfect storm. Between May 24th and the Scottish Learning Festival that year, I'd coined the phrase "TeachMeet" to describe this meeting of minds.

Five years on, the movement of professional development for teachers, by teachers has never been more vibrant, never been seen as so important by those holding ever tighter purse strings and looking for alternative models.

To celebrate five years of work by thousands, and to shine a light on the movement for those who've maybe still not come across it and its cousins around the world, I've brought together some voices to show the spread of ideas, and to suggest their own tips on organising the perfect 'unconference' professional development:

  • From one year ago: Open Professional Development: How to Motivate Your Staff to Create Their Own Learning Experiences
  • From me, this week: A Reader Challenge: Five Years On, Is Do-It-Yourself Professional Development Alive and Kicking?
  • Jeff Utecht: Creating an Unconference Culture
  • Con Morris: LeadMeet: an unconference for professional development
  • More posts coming this week from Tom Barrett, Iain Hallahan and from TeachMeet Newcastle, this Wednesday night.

If you want to contribute your own post, tag it #teachmeet - I'll do my best to pick up on them and bring together a summary of your favourite moments and learnings from the past five years.

Pic from Ian Usher


May 23, 2011

Links for 2011-05-20 [del.icio.us]

  • Android Invasion: How Google's ecosystem threatens to overwhelm Apple's (Wired UK)
    Most importantly, the Droid halted Apple's march towards smartphone dominance. In fact, it is by some measures outpacing its rival, powering 23 percent of all smartphones worldwide in 2010 -- more recent estimates are even higher -- compared with the iPhone's 16 per cent. ( Symbian still accounted for 38 percent of smartphones, on average, in 2010, while the BlackBerry OS accounted for 16 per cent, but both were trending sharply downwards.) Users activate more than 300,000 new Android devices every day; by comparison, as of October, combined iPhone, iPad and iPod touch sales accounted for about 275,000 daily activations.
  • Samson Audio - Meteor Mic
    Meteor Mic is the universal solution for recording music on your computer. Perfect for your home studio, Meteor Mic is also ideal for Skype, iChat or voice recognition software. With Meteor Mic, you can make incredible recordings that are out of this world.


May 20, 2011

Links for 2011-05-19 [del.icio.us]

  • Norman N. (oldmansearch) on Twitter
    My dad is 81 years old. I'm teaching him how to use the internet. I told him twitter was how to search things on Google. These tweets are what he's searching.



Fewer instructions, better structures

_MG_3354

In schools and in 'educational' media created for young people, the adults always give too many instructions rather than investing in better structures for thinking.

Gever and I ran a session together today at INPlay where we wanted to take educators, games designers and media producers through the experience of being a learner again, learning how, not what, and hopefully gaining more empathy for the five year olds for whom they design media products.

We kicked off with some structured constrained activity, but with no knowledge of what the final result looks like, using John Davitt's LEG to find loosely structured activity for our delegates. The picture above shows one group doing "A 12 Bar Blues as a Mind Map", but harnessing filled glasses of water, laid out to create a blues tune when struck in sequence with a spoon.

We then asked the producers to conceive of a new experience, rather than an educational product, concentrating for 8 out of 10 minutes on experience, and only at the last moment working with the idea on what it might teach a youngster. It was hard for teams not to slip into the habit of tying things to curriculum-filling exercises, but there were some genius kernels of ideas generated after teams concentrated on empathising with what it feels like to be a four/five year old wanting a great engaging experience, first and foremost.

Our goals?

  • Encourage people to design experiences, not lessons.
  • Encourage people to speak less. Poorly reviewed games on the app store invariably have too much speaking in them, too many instructions and hints. Poor classrooms feature too much teacher-talk.
  • Producers and educators could experiment with concentrating first and foremost on quality of engagement and experience, only second of all on what content is being sought to be learned.
  • Producers and educators should invest more their time empathising, observing and asking young people what makes them tick, what experiences engage them and then co-design learning solutions to that, rather than pulling young people in to 'test' games or experiences after they have been designed by the adults (or co-designing lesson plans rather than being subjected to the planned lesson after the fact).
  • There is a difference between instruction and structure. Kids do not need instructions - games like Sesame Street's A-to-Zoo have so much instruction it turns kids off sharp: try it for yourself, below:

What works better for young people and creative designers alike, is not instruction from on high (with a degree of tacit pre-task knowledge of the outcome already in the teacher's mind - and quite possibly the learners') but structures within which the learning journey, or game, can play itself out.

Structures for learning include formative assessment tools, good questioning, the use of learning logs to chart learning and what learning direction the student thinks they need next, design thinking structures, or Gever's Brightworks learning arc structure.

With these last two structures the name of the game is divergence of thought and investigation. It's only having explored a large amount of content that the learner creates their plan for what they will construct from it. This doesn't work if the teacher feels the need to organise it, to direct, to instruct. It only works if the youngster is free within the confines of a structure.

Is there a difference between instruction and structure? I think so, but am amazed that until now I hadn't discovered much appetite for exploring the difference between these terms, and these approaches, in the world of game design, media production and, vitally, teaching and learning/instruction/schooling/education.


Gever Tulley: Killing Learning With Grades

IMG_1238
This is the most depressing picture out of yet another stellar Gever Tulley keynote, this time at INPlay11, a conference I help curate in Toronto, where play, learning and the video game industry meet. An infant's picture, graded. C+. I wonder what the + was for.

There are two things I despise about how elements of learning have been systemically misinterpreted in pretty much every school setup around the world. One is teacher-designed homework, and the pathological belief, against the odds, that it adds any value to the learning process. The other is the use of grades to justify the teacher's existence, while destroying the confidence, self-esteem and understanding of what learning is for amongst our young people.

As Gever suggested, there is one chap who covers both areas particularly well with great roundups of his research and others'. All school governors, principals and decision-makers in Government would be in a more informed position to make some seismic changes to the happiness of young people and the families, with whom they row every night about homework and the mission for great grades, after a read of Alfie Kohn's The Homework Myth and Punished By Rewards.



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May 15, 2011

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May 13, 2011


May 11, 2011

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  • SNmr: Stronger together as equals [independence and monarchy]
    "Independence will bring many opportunities for our nation, and with those opportunities also greater success and prosperity. And with independence I look forward to a new partnership with our neighbours in England - one where we will be equal partners, not surly lodgers.

    In that new relationship the Queen would remain the Head of State in Scotland. The current parliamentary and political Union would become a monarchical and social union - United Kingdoms rather than a United Kingdom - maintaining a relationship first forged in 1603 by the Union of the Crowns.

    Independence for Scotland in the 21st century would reflect the reality of existing interdependence: partnership in these Islands and more widely across Europe."


May 10, 2011

We made history: lessons for learning from co-directing a Scottish election landslide campaign

Election SNP edublogs

"The best new media team in UK political campaigning history."

It was with immense pride in what we had achieved as a country, and the part I had played as part of a genial team, that I heard these words from Angus Robertson MP, the Director of the 2011 Campaign for the Scottish National Party (SNP), as we celebrated a Scottish Parliament election win with a majority that, in the theory behind the design of the Scottish Parliamentary system, was never meant to be possible.

NoTosh SNP election campaign coverage I've written in greater detail about the strategy behind our winning campaign, and linked to much of the press coverage on this in the last few days, over on the NoTosh website. But there are lessons from this political campaign for those of us trying to build better learning communities. At the core of the online campaign was, after all, community building, and we did it in short term, with next to no budget, to great effect.

No-one in the UK - or Europe - has come close to what a small HQ team, a couple of external team members (NoTosh friend Ian Dommett, myself and a team of crack creatives), and legions of volunteers and activists achieved over the past 100 days. The newspapers, the Party's leaders and tens of thousands of commenters on our Facebook pages and blogs have put it quite simply, using five words: "We won. We made history". A map of new constituencies in the Scottish Parliament 2011-16When I started work on the campaign's digital strategy and tactics, with 100 days to go to polling day, all polls indicated that the Labour party were set to win: at one point we were 15 points behind challengers, the Labour party.

Hope did, indeed, beat fear. We redrew the political map of Scotland and, by engaging every demographic out there, helped make concrete the fact that the SNP really is Scotland's National Party.

We helped shift the public viewpoint from one where, six weeks ago, the party languished some 10-15 points behind Labour, to one where it finished with an outright majority of 69 seats in the 129 seat Parliament, a majority of Scots wanting a Scottish government working for Scotland in the form of the SNP.

The press have covered our campaign strategy, particularly the digital part I was lucky enough to co-direct with the inhouse head Kirk J Torrance. You can read about this in detail over on the NoTosh website. It's worth pointing out in that article the reference to the design thinking approach we took to generate, prototype and move forward over 100 ideas of digital and offline media engagement, an approach that resembles enquiry-based learning techniques and which generates significantly more workable, responsive ideas than drawing up papers, annual plans or working in isolation in a leadership team suite of offices.

There are a few points about this project which I feel have pertinence in so many domains, not just political campaigning, lessons which could be extracted to the world of learning, school leadership and building better learning communities:

  1. Online activism is not PR: it actually creates change in the real world (including that most critical of offline actions in an election: vote for us), rather than just creating the perception that something is changing in the real world.

    Most school websites are PR. Good school Facebook pages are relentlessly appearing on parents' and pupils' own feeds, at all times of the day and night, creating offline actions that are desirable (do your homework, here's some help, this parents' evening looks interesting - I might head along for it).

  2. Positivity and optimism are underestimated, underused, under-believed-in
    All those who live in the land of "Yes But" do not belong in successful teams. Believing your goal is possible frees the mind to work out how you're going to get there, and prevents wasted hours debating "if" things are happening, and frees up space to ask "should" things happen.

  3. Talented, passionate teams and a clear simple message are the can't-do-without ingredients for success
    I have rarely worked with such a bunch of hyper talented, yet quietly spoken, unassuming, modest and generous people as the team at SNP HQ. That passion and talent, together with that very Scottish attitude and "let's work together" ethos, is what created the Scottish successes of the renaissance and industrial revolution, and will see us through the development of our next revolution in being at the centre of the Green Economy Reindustrialisation of Scotland. It certainly had a top place in achieving success on quite this scale.

    Clear messages on the learning vision for a school are, in my experience, a rare beast. School leaders could do a lot worse than employ some of these election campaign tactics in creating, honing and sharing their clear vision of learning with the school community at large. It's not good enough to say "We're all about learning". Are you about "Engaging youngsters and creating smiles every day"? Or are you about "The best examination results you can get". The former will almost certainly lead to the latter, but placing examination results as your core message will leave people in no doubt as to their decision-making process when faced with the choice of going down the avenue of an interesting, deep, rich discussion, or thumping on with content that has been pre-set, pre-planned.

  4. Having the best leadership secures you success Peter Murrell, the Chief Executive of the SNP, holds all the qualities I've just described. He's quiet, hard to gauge at first even, but is the smartest mind in political campaign management in the UK, quite possibly in Europe. He is, without a doubt and with no offence to the amazing people I work with every day, the most dynamic, alert and decisive Chief Executive with whom I've ever had the pleasure to work.

    He, Angus Robertson and, of course, the leaders of the party in Scotland itself (notably those with whom I was able to work most closely: Alex Salmond, Nicola Sturgeon and John Swinney), gave us permission to go with what our guts, and our data, told us felt right to do. "If you ever need anything" was the most common phrase I heard which, as an external consultant, is a gift. Thank you to the leadership team for their confidence, their trust and their support in helping Kirk, the team and me get our ideas out into bits, bytes and relationships.

For me, this particular gig is now over. But there will be other elections, other campaigns. None of the lessons we've got here are anything that a half decent consultant with some life experience and an overdraft couldn't find out from their local book store and some choice reads on the web. That is why I have no issues sharing these elements of what some might call the "secret sauce".

The secret of any sauce is, of course, in the subtle turns of the ladle that the entire kitchen staff put in over a service and that service, my friends, I've been very lucky to be part of for a history-making 100 days.


May 09, 2011


May 06, 2011


May 03, 2011

Eyes to the past, backs to the future

SmartCities Conclusions and Next Steps from Smart Cities on Vimeo.

This is a quote from Elke Van Soom, a participant in a design thinking workshop I ran last week for the European Union's SmartCities project. The project involves countries from around the North Sea region of the EU, and has explored how citizens can be involved in the codesign of their public services, making services better by offering their own observations, ideas and review. It's a challenging process that many countries are working hard to make happen, with varying degrees of success.

Elke's background is in the business of creating and executing great surveys and workshops with citizens, to gain greater insight. Her view is that both those commissioning research, as well as certain participants, can have their "eyes to the past, backs to the future", and that research should only ever be taken as part of a wider recipe involving the expertise of institutes likes hers, as well as the gut feels of designers involved in the process.

In education (and plenty of other domains), I see so much behaviour like this: "we tried this before and it didn't work"; "it works for Norway but it'll never be that good for us"; "we're already so busy with the things we have to do now that we can't spare the time and energy to think about tomorrow, next year or beyond". The defeatest poverty of ambition exhibited by these words creates as much of a barrier to overcome as all the actual barriers that might need to be brought down, remodelled or pushed to one side.

Words are important. I think these eight - Eyes to the past, backs to the future - should be uttered every time someone says it's not possible. We must gather all the information we can on the real challenges before us, bring it together, invent ideas and then try them out before anyone can make the call as to whether they'll work or not.


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