Just released on YouTube is a new campaign from Belgian agency Duval Guillaume, where they changed the operation of schools for a day. Boys went to school to learn. Girls went to school to clean out the toilets and undertake other menial tasks.
It feels to me like a modern-day, marketers version of the Brown Eyes, Blue Eyes experiment from Jane Elliot in the early 1970s. She undertook an experiment in arbitrary discrimination between "underclass" brown eyed people and the upper class blue eyed people. She did it against the fallout of Martin Luther King's assassination. We need something fresh like this today to make sure that we don't tolerate the tolerated, that all girls get to school, wherever they are in the world. Our fallout is last week's shooting of 14 year old Malala Yousafzai in Pakistan, shot because she believes girls should go to school.
Next week I'll be in Antwerp to hang out with Kris Hoet, the Director of Digital at the agency who came up with the idea. I wonder what questions educators might have about how we might harness the power of digital and the savvyness of great marketers to improve learning outcomes for more children?
@hamacleod @StephenKilbride My body is in a kids playpark whilst my mind is trying to process that Emerson quote. Help! #mscidel
@StephenKilbride I think that we should embrace the "re-mix culture". http://t.co/9ZJNtksY This is *never* getting old! #mscidel
@hamacleod Sure but I was thinking that you can post in public but prefer it wasn't used elsewhere perhaps. I like to check :) #mscidel
RT @StephenKilbride: @NicolStuart Terse (in other contexts) tends to imply confident. It is an illusion! #mscidel
@hamacleod @NicolStuart Cool. When you chime in, Hamish. You always do so with gravitas :) I'm stealing that quote for later use! #mscidel
RT @StephenKilbride: @NicolStuart Yup. Think that's why I don't require 'me' to be consistent. / http://t.co/KUGv7Lej #mscidel
Fine by me. It's public. Remeber to attribute :) RT: @StephenKilbride: ...It ok if I use 1 of your tweets in my private blog? #mscidel
RT @StephenKilbride: @claraoshea @eldilae @amywoodgate It ok if I use 1 of your tweets in my private blog? #mscidel / Twitter is public. :-)
@claraoshea @eldilae @amywoodgate It ok if I use 1 of your tweets in my private blog? Not sure of the protocol, thought I'd ask :) #mscidel
@NicolStuart Yup. Think that's why I don't require 'me' to be consistent.Hence tomorrow I could be 'me' but now female/old/etc. #mscidel
@claraoshea @redunca Indeed. Good challenge though, trying to properly translate my 'voice' into something fitting this medium. :) #mscidel
@CMSinclair Oh yes.I don't 'sound' like me here.Too clipped + (i feel) too harsh sounding as I can't elaborate/explain #mscidel
@StephenKilbride 'man is the sum of his actions' - allows continuity (connection to past) & possibility to change - build on past #mscidel
@StephenKilbride Perhaps our use of subclauses, when we're marking our communication territory, is an aspect of who we are. #mscidel
@redunca @StephenKilbride different techs for different purposes? Twitter=brainstorming/resource sharing (Skype text=socialising?) #mscidel
@vikyzouka @PopiAn7 let's get a tutorial-style discussion going and explore twitter capabilities a little more... #mscidel