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October 17, 2009



#mscidel Great tutorial in SL, my avatar enjoyed meeting all your avatars, at least that what he told me...I enjoyed it too!

#mscidel Great tutorial in SL, my avatar enjoyed meeting all your avatars, at least that what he told me...I enjoyed it too!



@dmonp Agreed. SL names added a certain objectivity? Focused on conversation, less on counterpart's identity? Agree, not sure why. #mscidel

@dmonp Agreed. SL names added a certain objectivity? Focused on conversation, less on counterpart's identity? Agree, not sure why. #mscidel




@Comcultgirl #mscidel We could all take lessons from Simone...she's the antithesis of anti-social. Some might even say fiery! :-)

@Comcultgirl #mscidel We could all take lessons from Simone...she's the antithesis of anti-social. Some might even say fiery! :-)



#mscidel Part 1 of the Second Life treasure hunt has been posted on the discussion board.... have fun!!

#mscidel Part 1 of the Second Life treasure hunt has been posted on the discussion board.... have fun!!



#mscidel Great fun in SL today. Faceted presence, feedback, embodiment. Real learning environment.

#mscidel Great fun in SL today. Faceted presence, feedback, embodiment. Real learning environment.


the new Second Life viewer isn't an optional download so IDEL'ers need to download it for class in 15 mins! (spread the word) #mscidel

the new Second Life viewer isn't an optional download so IDEL'ers need to download it for class in 15 mins! (spread the word) #mscidel


edinburghmsc: via @sbayne: 'Blended learning' coordinator and advisor posts at Glasgow Caledonian. http://bit.ly/2Zm7Ze and http://bit.ly/2DHDhH

edinburghmsc: via @sbayne: 'Blended learning' coordinator and advisor posts at Glasgow Caledonian. http://bit.ly/2Zm7Ze and http://bit.ly/2DHDhH



October 16, 2009

Channel 4 signs worldwide-first YouTube deal: watch our telly on your interweb box

Channel 4 YouTube
YouTube and Channel 4 (who pay my mortgage) have signed a pioneering content deal which will make the broadcaster’s original programmes available on demand, in full and free-of-charge via YouTube in the UK. By early 2010 all of our current programming and about 3000 hours of archive will be available to search and view at your leisure.

This is big news, as it marks the first time that a broadcaster anywhere in the world has made a comprehensive catch-up schedule available on YouTube, providing Channel 4 with additional advertising inventory and reach: YouTube last week announced it was serving over 1 billion video streams every day.

Under the terms of the deal, Channel 4 will make its 4oD video-on-demand ‘catch-up’ service of new programmes available via YouTube shortly after television transmission, including series that have already proved particularly popular with online audiences such as Skins, Hollyoaks, The Inbetweeners and Peep Show. YouTube users will also be able to access around 3,000 hours of full length programming from the Channel 4 archive at any given time, including shows like Brass Eye, Derren Brown, Ramsay’s Kitchen Nightmares, Teachers and many others.

The partnership runs for an initial term of at least three years and the two parties will share advertising revenues on an agreed formula. The deal will create significant value for Channel 4 and its independent production partners, generating additional revenue to invest in creating high quality, original content.

Channel 4's will have a branded presence on YouTube and will be able to sell advertising around its content on the site. The agreement also allows Channel 4 to sell advertising around some non-Channel 4 content on YouTube for the first time, expanding the amount of inventory available to its sales team and bringing its considerable expertise in advertising around full length TV content to the YouTube platform. It will help Channel 4 develop its advertising sales proposition in digital, including the use of YouTube’s demographic targeting tools to target advertising against Channel 4 content on YouTube.

The deal builds significantly on Channel 4 and YouTube’s existing partnership; Channel 4 was the first broadcaster to sell pre-roll advertisements on YouTube clips, and the first UK broadcaster (before iPlayer) to put all its programmes online for viewing on demand with 4oD.


Simon Cowell's letter to his younger, cocky self

Simon Cowell

In an age where celebrity is held higher esteem by tweens and teens than ever before, Simon Cowell has emerged as an unlikely superstar: old enough to be most teens' dad, appearing to have the Midas touch where everything he touches turns to gold, the evil-turned-soft record label mogul.

In the last week, he's written a letter to his younger self which every admiring fame- and money-obssessed youngster should read to gain a worthwhile reality check.

On the eve of his 50th birthday last week wrote a letter to his younger self (A letter to my shallow, reckless, cocky younger self). It charts the rise and fall and rise and another fall of the boy who thought he had it all when, in fact, his bank account read zero:

"Look at you. You look like a complete idiot. Could you be any worse? You are about as bad an example of Eighties' excess as you could possibly be.

"You are overconfident, far too cocky and dressed from head to toe in expensive designer gear. Armani and Versace. Oh, nothing but the best for you Simon! It hasn't dawned on you yet, you idiot, that you can't afford any of this stuff.

"You believe that everything is just going to get bigger and bigger and that you are an intrinsic part of it all. You are up there, riding so high, that you cannot see what is really happening.

"What the hell is that outside your interior designed, four-bedroom house in Fulham? Please don't tell me it is a Porsche? Doh! Of course it is, what else could it be? You are driving a Porsche because everyone did in those days."

Read more of it over on the Daily Mail, and, if you recognise the cocky youngster about to lose it all (for the first time) sitting in your classroom, maybe send them the link.


edinburghmsc: via @flittleton: Literacy in the Digital University is about to start at Edinburgh University, School of Education #lidu

edinburghmsc: via @flittleton: Literacy in the Digital University is about to start at Edinburgh University, School of Education #lidu


edinburghmsc: via @flittleton: Looking forward to ESRC seminar series launch today at School of Education, Edinburgh University.

edinburghmsc: via @flittleton: Looking forward to ESRC seminar series launch today at School of Education, Edinburgh University.


Links for 2009-10-15 [del.icio.us]

  • Adoption Experience on Channel 4
    Adoption is an area of childcare and family life shrouded in misconception, myth and confusion. The best way to untangle the realities from the rumours and hearsay is to focus on real people's real experiences. Help clarify any area of Adoption by adding your own first-hand experiences.
  • Channel 4 signs long-form content deal with YouTube
    This is quite a big move from TV broadcaster Channel 4 in the UK. They appear to be admitting their their 4oD video-on-demand ‘catch-up’ service is no match for putting the lot on YouTube.



Hello #mscidel - been reading your thoughts about Twitter and am determined to give it another go!

Hello #mscidel - been reading your thoughts about Twitter and am determined to give it another go!



Reading #mscidel posts checking out their Second Life comments and issues.

Reading #mscidel posts checking out their Second Life comments and issues.


@anna_jambat welcome back! are u following some1 other than #mscidel group? I found that very useful...a celebrity even (to my chagrin)

@anna_jambat welcome back! are u following some1 other than #mscidel group? I found that very useful...a celebrity even (to my chagrin)


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