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May 07, 2010

[Book Review]: Me And My Web Shadow, Antony Mayfield

I thought I'd share some of my love for the great books I've been reading lately (and further back), in a semi-occasional book review.

The first one up comes from someone who, over the years, has become a strong online friend, despite the fact that we've only ever met a half dozen times at various random cities across Europe. He was one of a merry gang who helped change my life, too, back in Copenhagen in 2007 when he and Mrrs Moore and Semple suggested that I should set up my own company.

Antony's premise then was that the things we were doing online as an added extra created enough value, eventually, to employ them in the centre of everything we do.

His new book, Me and My Web Shadow: How to Manage Your Reputation Online, illustrates in a mix of textbook, handbook and extended blog post how anyone, from a school kid to a CEO, a teacher to a parent, can harness their online footprint for their own personal good, and the good of the communities around them.

Me and my Web Shadow Book
Antony  set about writing Me And My Web Shadow to help inform the kind of person "who doesn't quite get Twitter yet", or who thinks privacy issues on Facebook are a good enough reason to avoid it. It was for his wife, amongst many others. It's pitched in the kind of way that wouldn't patronise a proficient user of social media but which is also accessible to newbies. If there were a French translation I might even purchase a copy for my mother-in-law, to help her understand the grey areas between private and public, friends and Friends.

Despite having risen through the ranks of PR to a Senior Vice President position at iCrossing, the world's biggest SEO company, he talks his reader through privacy and openness in a blog-like, non-corporate, friendly way. This book reads for itself, combining practical tips and examples of people getting it right (and wrong), along with some Thinking Man's theory of why all this is so.

And his tone of voice means that Me And My Web Shadow is the ideal starter book and reference tool for people both in education and in the corporate world. It's a tough balance to strike, and Antony's nailed it.

If you want to provide some quick, light, intelligent reading to parents or colleagues who don't quite get all this malarky yet, then Me and My Web Shadow (UK) is possibly the best first port of call they could ask for. They'll understand the main issues and have some practical next steps as to how they can take control of their very own web shadows. It's not one to read cover-to-cover, but rather to have to hand when those "what happens if" questions crop up.

Follow the book on Twitter or, if you prefer humans, Antony himself.

Me And My Web Shadow: How To Manage Your Online Reputation is launched May 15th in the US Store: reserve your copy now in my book store.


Links for 2010-05-05 [del.icio.us]

  • In Parenthesis » Learner’s block
    I have successfully used wordpress blogs in the past (eg. mcauleyenglish.wordpress.com, which I abandoned, intending to use our new school VLE, but that has not yet lived up to its promise and I find it awkward to use). So, I set up a couple of new wordpress blogs with the intention of populating them with resources and blog posts, intending them to be immediately useful for my current students, but also with an eye on making them valuable for students and teachers elsewhere doing the same courses, rather like this one for the English Language (A) specification; I do Spec B and hoped to build something similar.

    The key, recurrant theme of BectaX that I alluded to earlier was the importance of opening up the use of technology for learners (and by learners I include teachers, of course).
    You can imagine my dismay then, when I returned to school after Easter to find that without warning or any announcement, the filtering system has been changed so that everything is blocked
  • Youtube SEO, Video SEO and Optimization Tips for Youtube
    Panelists on the Video Search Engine Optimization session for Search Engine Strategies Chicago conference and Expo – Gregory Markel, Greg Jarboe, and Steve Espinosa – shared their expert insights on YouTube’s algorithms, popularity, conversion, and tracking strategies – all towards optimizing your video campaign in the most popular video sharing site today.


Links for 2010-05-04 [del.icio.us]


May 06, 2010

edinburghmsc: via @jar: 19 May, UK seminar on Improving Assessment and Feedback Practices in Tech-Enhanced L&T Environments http://bit.ly/9ph97i

edinburghmsc: via @jar: 19 May, UK seminar on Improving Assessment and Feedback Practices in Tech-Enhanced L&T Environments http://bit.ly/9ph97i


May 04, 2010

Links for 2010-05-03 [del.icio.us]

  • 1984 - a set on Flickr
    telling the first 369 words of George Orwell's classic one word, one day at a time. Head here for more info.


May 03, 2010

Links for 2010-04-30 [del.icio.us]

  • About SR2 Blog - SR2 Blog
    SR2 Blog is the community-run neighbourhood news website, dedicated to the SR2 area of Sunderland. Sunderland Echo had teamed up during election to provide free content
  • BBC News - Case prompts mobile crackdown call
    More incomptency from the teachers' unions:

    A teachers' union has called for tighter controls on the use of mobile phones in schools after a teacher was cleared of the attempted murder of a pupil.


May 01, 2010

edinburghmsc: via @suchprettyeyes: RT @doggyb: Details of 3rd Digital Cultures Workshop here: http://bit.ly/9KSdJH Deadline for submissions 31 May 2010

edinburghmsc: via @suchprettyeyes: RT @doggyb: Details of 3rd Digital Cultures Workshop here: http://bit.ly/9KSdJH Deadline for submissions 31 May 2010


Links for 2010-04-28 [del.icio.us]

  • The DART-Europe E-theses Portal (DEEP)
    Les pratiques du socialbookmarking dans le domaine de l'éducation : affordances sémantiques, socio-cognitives et formatives
  • Harriet Monroe Poetry Institute : The Poetry Foundation
    Poetry and new media guide (pdf):
    http://www.poetryfoundation.org/download-file?file=/downloads/Poetry_and_New_Media.pdf

    The Harriet Monroe Poetry Institute is an independent forum created to provide a space in which fresh thinking about poetry, in both its intellectual and its practical needs, can flourish free of any allegiance other than to the best ideas.
  • Fortnightly Mailing: Hal Abelson on Google's "App Inventor for Android"
    Abelson goes on to announce App Inventor for Android, which "lets people assemble Android applications by arranging 'components' using a graphical drag-and-drop-interface", and which will be trialled with students in a group of around a dozen universities (all in the US bar the University of Queensland) in Autumn 2009. The rationale for the development of App Inventor for Android is that the architectural shift needs to be matched by a shift in the computer science curriculum "to make it more about people and their interactions with others and with the world around them", so that people "can engage the world of mobile services and applications as creators, not just consumers".


April 28, 2010

Links for 2010-04-26 [del.icio.us]


Links for 2010-04-27 [del.icio.us]

  • Facebook | KWSPress
    School using Facebook "for real" (kind of ;-)

    Impartial coverage of the KWS Mock election 2010. KWSPress will be out and about on the campaign trail following the candidates bringing you all the news stories as they happen! No juicy gossip or dirty tricks wil go unnoticed. Reveal all here!
  • Google’s Andy Rubin on Everything Android - Bits Blog - NYTimes.com
    In a wide-ranging conversation on Google’s campus last week, Mr. Rubin talked about openness, support for Adobe Flash, Chrome, the upcoming Froyo release, and seemed to compare Apple to North Korea.



April 27, 2010

edinburghmsc: via @flittleton: RT @henryjenkins: Podcast version of my farewell address Sat 24th April at MIT http://bit.ly/a80fJT

edinburghmsc: via @flittleton: RT @henryjenkins: Podcast version of my farewell address Sat 24th April at MIT http://bit.ly/a80fJT


April 26, 2010

edinburghmsc: via @sbayne: A Critical View of Identity and Subjectivity in New Virtual Learning Spaces. Special journal issue. http://bit.ly/bw8Dc9

edinburghmsc: via @sbayne: A Critical View of Identity and Subjectivity in New Virtual Learning Spaces. Special journal issue. http://bit.ly/bw8Dc9


April 23, 2010

Links for 2010-04-21 [del.icio.us]

  • Facebook Now Commands 41% of Social Media Traffic [STATS]
    In addition to showing massive and continued traffic growth throughout 2009 and the beginning of 2010, Facebook and YouTube (YouTube) continued to capture the highest volume of social web traffic. Twitter (Twitter) also garnered a ton of mainstream attention, helping the company increase the number of visitors to its site by fivefold over the course of the year.
  • Member Engagement - Creators
    Having an active member base means more pageviews for your Ning Network, with leads to more ad revenue. Want some proof? Enrique Iglesias has more pageviews, with just over 30,000 members, than several Ning Networks that have more than 10 times that membership number. Why? Because his members are continually engaged with that's going on.
  • Facebook | Carpool Europe
    The ash cloud from Iceland is stopping flights in Europe. Use this page to hitch a ride or offer a ride with your car. Write where you're at and where you're going. A service from the Swedish carpool movement "Skjutsgruppen":


April 21, 2010

Links for 2010-04-20 [del.icio.us]

  • Atmosphir: Spring 2010
    Atmosphir is a free user-created adventure game. Play through thousands of diverse worlds, cooperate or compete against your friends in online multiplayer, and design your own levels in minutes.



Facebook & Twitter for BBC journalists: not discretionary. And education?

Social networks
From the Guardian:

BBC news journalists have been told to use social media as a primary source of information by Peter Horrocks, the new director of BBC Global News who took over last week. He said it was important for editorial staff to make better use of social media and become more collaborative in producing stories.

"This isn't just a kind of fad from someone who's an enthusiast of technology. I'm afraid you're not doing your job if you can't do those things. It's not discretionary", he is quoted as saying in the BBC in-house weekly Ariel.

Our country's spies and spooks are also under pressure to learn how to use, publish and research on these tools, too. Presumably that means that schools teaching youngsters English, politics, geography and history are doing them a disservice if they don't teach them how to write for the real world, social networks and all. What's your school doing to teach writing and research in the real world, as arguably the world's greatest broadcaster and news provider sees it?

Pic from Luc


GETinsight Live Discussion This Wednesday: Game-based Learning Practical Strategies for Leaders

This Wednesday, April 21, I'll be hosting the second of my GETinsight Office Hours, this time taking some of the inspiration from Game-Based Learning Conference in London and exploring how leaders might approach supporting colleagues in schools in some of the most exciting learning going on these days. The session is at 12 noon/PST; 3:00 p.m./EST; 8:00 p.m. GMT), and you should register your interest beforehand.

Why bother?

The last event we had was small and beautifully formed - and the participants got a great deal out of it, me included. The discussion is of a high level, with people informed from their personal experience or perhaps just popping in for the first time on a particular subject, using my blog post as a starting block.


What time?

If you're wanting some East coast US lunchtime professional development, some after-school discussion on the East Coast, or post-dinner rants in the UK and elsewhere in Europe, please join us to share your own strategies, findings, great stories from the classroom, and importantly let us know what the barriers to innovation in your classroom might be and what leaders could do to make more game-based learning happen.

How do I join in?

Register your interest now. This takes only a couple of minutes. At the time of the event make sure that you are near a mobile or landline telephone, as this is as hi-tech as things need to be - you'll be called back so you can take part and pose your questions to me and other participants. The computer will let you see the chat and any web links participants share.

Try to join the chat a few minutes before the conference starts and make sure you share your name and location with me in the chatroom so that I can bring you in on the discussion.

Hope to see you there!


edinburghmsc: via @jar: RT @suchprettyeyes: My prezi on social media and metadata, "I Buzz Therefore I Am" is here: http://bit.ly/cbZHbF

edinburghmsc: via @jar: RT @suchprettyeyes: My prezi on social media and metadata, "I Buzz Therefore I Am" is here: http://bit.ly/cbZHbF


April 20, 2010

edinburghmsc: via @flittleton: MSc students might like to complete the "Taught Postgraduate Experience Survey" run by UoE and HEA. https://www.survey.ed.a

edinburghmsc: via @flittleton: MSc students might like to complete the "Taught Postgraduate Experience Survey" run by UoE and HEA. https://www.survey.ed.a


Links for 2010-04-18 [del.icio.us]


[ #ashcloud ]"Keep moving in the right direction and talk to people"

Ashcloud
David Randall's epic journey from Italy back home to England worked where thousands have failed because he believed in doing two things:

There is no moral to this story other than this: keep moving in the right direction and talk to people.

In the last three days of traveling the country the slow way, in 19th Century transport where my 20th Century wings have been forced to nest-down at sea level, I've found that the transport is not the only thing that has changed. People have talked more to each other than they ever do, stone-faced in airport departure lounges, sharpening their elbows to get to the boarding gate before anyone else, claiming under-threes as their own so that they can jump the queue and get a precious aisle-window seat.

When people travel by train when they didn't expect to, en masse, something happens to their relationship with each other.

When we travel slow, we have the opportunity to take it in, talk about the journey, for sure, but also discover that the woman next to you is part of a group of 30 over-70s taking the train from Aberdeen to London to perform their keep-fit dance routine at the Royal Albert Hall, something they do every five years, that the man in the aisle, who's been standing for three hours already and will be standing for three hours more, is trying to get home from the north of Scotland to his home in Brittany, because he's got a flight out of Nantes Sunday morning to head on his Easter vacation (and how little the oil industry actually looks after its employees when they're stuck at the end of their shift).

All this has got me thinking that I might start adopting (and encouraging others to adopt) a more 19th Century approach to collaborative working and communication. I already hold most business meetings in cafés, so I'm part way there. But they key is talking to random strangers sharing a similar experience in order that new connections can be made, stories shared.

But imagine if learning could learn to slow down a little. Fewer (or no) tests we have to meet (like unpredictable timetables and trains to new, uncharted destinations), and more talking to strangers who might be interesting, useful (or might not, and necessitate some diplomatic manoeuvrings onto the next conversation).

The last time this volcano erupted it kept going for two years. I'd have to change my business plan if it did, but I'd probably embrace the ash as a means to talk to more folk and learn something new. Would learning change its business plan, too?

Pic from Grapevine's Julia Staples.


Links for 2010-04-17 [del.icio.us]

  • SQA app developed by The Union Consortium - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs
    The first mobile app commissioned through the digital roster of the Scottish Government’s Marketing Services Framework has been created by The Union Consortium for the Scottish Qualifications Authority (SQA).

    The app has been designed to allow students to build their own personal exam timetable on their mobile phones.

    In developing the app, The Union partnered with Loc8 Solution and is available to download free on i-tunes as well and is being made available for Google and major mobile phones during April.
  • Online advertisers get hooked on video | Online video advertising | guardian.co.uk
    "Our analysis suggests that 2% of all TV viewing is now online. And if you add user-generated content on YouTube, you can triple that figure. This is early 2010 and online video is already equivalent to MTV's weekly share of viewing in the UK."
  • For smart technologies, read innovation in advertising | Online video advertising | guardian.co.uk
    La Vanguardia, Spain's fourth largest daily national paper, and sport paper El Mundo Deportivo, use technology from Swedish online video ad-serving company Videoplaza which lets users to skip a pre-roll once they have watched the first seven seconds.

    Another innovation is frequency capping, where a user will not be served the same ad for a set period of time, and the publisher can set the frequency limits to suit their site and the type of content.

    Pre-rolls are also getting "smarter". Interactivity can be added to the pre-roll whereby a branded "curtain" appears, after the pre-roll has run, on top of the video player, allowing the user to access more information. Videoplaza, which works with companies such as Nivea (pictured), enables interactive pre-rolls with more than 20 publishers in seven European markets.
  • Penguin perfect: online video ad campaign inspired by social media | Online video advertising | guardian.co.uk
    Taking its cue from successful socialmedia, wildlife charity WWF developed a campaign over Christmas that paired free viewing online of the film, March of the Penguins, with a call to action to support WWF and adopt a penguin.

    Created by digital agency i-level, the film and the adopt-a-penguin scheme was hosted on online video site Blinkbox. Additional wildlife video was produced and made available, with cross-promotion on Blinkbox and Twitter.

    "The aim was for WWF to give something of value back in a surprising and thought-provoking way at a time when it's more difficult to get people to donate to charity," says Oliver Newton, head of emerging platforms at i-level.

    The results outpaced those of prior campaigns that had used conventional online banners and placed the charity's TV ads online. Of the 32,000 visitors to the WWF's Blinkbox page, an unprecedented 17% then clicked through to the WWF site for more information over the four weeks of the campaign.
  • Towards a connected future | Online video advertising | guardian.co.uk
    In the UK, almost 60% of TVs sold in 2012 will have a broadband network connection, providing an installed base of 8.8m such sets, says Tom Morrod of Screen Digest. In addition, many set-top boxes will also be broadband- enabled. Over 2m Sky+HD satellite boxes already have a network port. Sky plans to enable this broadband connection later this year.

    Then there are games consoles like the Microsoft Xbox 360 and the Sony PlayStation 3, as well as the latest Blu-ray disc players and the Apple TV box, all of which can broadband-enabled.

    Project Canvas creates a standard for devices and displays that can integrate traditional television channels with other services delivered over broadband.

    BBC Trust research suggests Canvas would accelerate growth in the market for connected TV devices by 70% and would stimulate increased demand for video-on-demand services for all suppliers and platforms, including for pay TV services.
  • Walkers chooses social sites over its own for consumer engagement | News | New Media Age
    Walkers is the latest brand to move away from using campaign sites as the sole hub of online marketing activity, preferring to promote consumer engagement within existing social networks.
  • Kleppa: - Utsiktene for de neste to-tre dagene er ikke gode - Nyheter - Innenriks - Aftenposten.no
    Lovely animation of the ashcloud and its movement across Europe - makes it much clearer to understand
  • The Alternative School - an exciting alternative KS4 curriculum for young people
    The Alternative School (known as TAS to most young people) was set up in May 2007 to offer a new and exciting alternative KS4 curriculum for all those young people who are not engaging with main stream education.

    This may be due to a number of different reasons, but whatever the reason we will offer every young person that we work with the chance to start again and feel included in an innovative and interesting education programme where we aim to not only build self esteem and confidence but, actively work to improve reading, writing, understanding, Numeracy and I.C.T.


April 19, 2010

edinburghmsc: via @claraoshea: Open online course (no fee) begins April 19, 2010 http://tinyurl.com/y3fozv3

edinburghmsc: via @claraoshea: Open online course (no fee) begins April 19, 2010 http://tinyurl.com/y3fozv3


April 18, 2010

Links for 2010-04-16 [del.icio.us]


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