What's the best way to get people to change their behavior? In this funny, information-packed talk, psychologist Dan Ariely explores why we make bad decisions even when we know we shouldn't -- and discusses a couple tricks that could get us to do the right thing (even if it's for the wrong reason).
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
At the US-Mexico border, policies of prolonged detention and family separation have made seeking asylum in the United States difficult and dangerous. In this raw and heartfelt talk, immigration attorney Erika Pinheiro offers a glimpse into her daily work on both sides of the border and shares some of the stories behind the statistics -- including her own story of being detained and separated from her son. It's a clear-eyed call to remember the humanity that's impacted by policy -- and a warning: "History shows us that the first population to be vilified and stripped of their rights is rarely the last," she says.
Teachers emotionally support our kids -- but who's supporting our teachers? In this eye-opening talk, educator Sydney Jensen explores how teachers are at risk of "secondary trauma" -- the idea that they absorb the emotional weight of their students' experiences -- and shows how schools can get creative in supporting everyone's mental health and wellness.
In this quick, fun talk, astronaut Cady Coleman welcomes us aboard the International Space Station, where she spent nearly six months doing experiments that expanded the frontiers of science. Hear what it's like to fly to work, sleep without gravity and live life hurtling at 17,500 miles per hour around the Earth. "The space station is the place where mission and magic come together," Coleman says.
In this glimpse into our technological future, cryptographer Craig Costello discusses the world-altering potential of quantum computers, which could shatter the limits set by today's machines -- and give code breakers a master key to the digital world. See how Costello and his fellow cryptographers are racing to reinvent encryption and secure the internet.
In this glimpse into our technological future, cryptographer Craig Costello discusses the world-altering potential of quantum computers, which could shatter the limits set by today's machines -- and give code breakers a master key to the digital world. See how Costello and his fellow cryptographers are racing to reinvent encryption and secure the internet.
We're in the dawn of a new space revolution, says engineer Peter Beck: the revolution of the small. In a talk packed with insights into the state of the space industry, Beck shares his work building rockets capable of delivering small payloads to space rapidly and reliably -- helping us search for extraterrestrial life, learn more about the solar system and create a global internet network.
India has one of the world's highest rates of plastic recycling, thanks largely to an extensive network of informal recyclers known as "kabadiwalas." Entrepreneur Mani Vajipey discusses his work to organize their massive efforts into a collection system that could put India on the path to ending plastic pollution -- and show the rest of the world how to do it, too.
Human rights protector Rabiaa El Garani shares the challenging, heartbreaking story of sexual violence committed against Yazidi women and girls in Iraq by ISIS -- and her work seeking justice for the survivors. "These victims have been through unimaginable pain. But with a little help, they show how resilient they are," she says. "It is an honor to bear witness; it is a privilege to seek justice." (This talk contains mature content.)
In this lively talk and performance, artist and TED Fellow Amma Y. Ghartey-Tagoe Kootin offers a sneak peek of her forthcoming musical "At Buffalo." Drawing on archival material from the 1901 Pan-American Exhibition, a world's fair held in Buffalo, New York, the show examines conflicting representations of black identity exhibited at the fair -- highlighting unsettlingly familiar parallels between American society at the turn of the century and today, and asking: Are we all still part of the show?
Taking inspiration from nature, architect Ma Yansong designs breathtaking buildings that break free from the boxy symmetry of so many modern cities. His exuberant and graceful work -- from a pair of curvy skyscrapers that "dance" with each other to an opera house that looks like a snow-capped mountain -- shows us the beauty of architecture that defies norms.
Social media has become our new home. Can we build it better? Taking design cues from urban planners and social scientists, technologist Eli Pariser shows how the problems we're encountering on digital platforms aren't all that new -- and shares how, by following the model of thriving towns and cities, we can create trustworthy online communities.
How did the US immigration debate get to be so divisive? In this informative talk, historian and writer Paul A. Kramer shows how an "insider vs. outsider" framing has come to dominate the way people in the US talk about immigration -- and suggests a set of new questions that could reshape the conversation around whose life, rights and thriving matters.
Imagine living with no significant human contact for years, even decades, in a cell the size of a small bathroom. This is the reality for those in long-term solitary confinement, a form of imprisonment regularly imposed in US prisons. In this eye-opening talk, civil rights lawyer Laura Rovner takes us to ADX, the US federal government's only supermax prison, and describes the dehumanizing effects of long-term solitude on the mind, personality and sense of self. What emerges is an urgent case for abolishing solitary confinement -- and evidence for how our tax dollars, public safety and values are implicated in it. "Prisons are administered in our name and on our behalf," she says. "We have an obligation to bear witness."
Tashka and Laura Yawanawa? lead the Yawanawá people in Acre, Brazil -- a tribe that stewards almost 500,000 acres of Amazon rainforest. As footage of the Amazon burning shocks the world's consciousness, Tashka and Laura call for us to transform this moment into an opportunity to support indigenous people who have the experience, knowledge and tools needed to protect the land.
Dive into the deep with open water swimmer Bhakti Sharma, as she shares what she learned about resilience during her personal journey from the scorching heat of Rajasthan, India to the bone-chilling waters of her record-breaking swim in Antarctica and her courageous crossing of the English Channel. "In the middle of the ocean, there is nowhere to hide," Sharma says.
As a "corporate suit" (his words) and former VP of sustainability at McDonald's, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald's -- including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin -- and shows why your adversaries can sometimes be your best allies.
The cells in your body are like computer software: they're "programmed" to carry out specific functions at specific times. If we can better understand this process, we could unlock the ability to reprogram cells ourselves, says computational biologist Sara-Jane Dunn. In a talk from the cutting-edge of science, she explains how her team is studying embryonic stem cells to gain a new understanding of the biological programs that power life -- and develop "living software" that could transform medicine, agriculture and energy.
Stories help you make sense of your life -- but when these narratives are incomplete or misleading, they can keep you stuck instead of providing clarity. In an actionable talk, psychotherapist and advice columnist Lori Gottlieb shows how to break free from the stories you've been telling yourself by becoming your own editor and rewriting your narrative from a different point of view.
Stories help you make sense of your life -- but when these narratives are incomplete or misleading, they can keep you stuck instead of providing clarity. In an actionable talk, psychotherapist and advice columnist Lori Gottlieb shows how to break free from the stories you've been telling yourself by becoming your own editor and rewriting your narrative from a different point of view.
Could we anticipate the next big disease outbreak, stopping a virus like Ebola before it ever strikes? In this talk about frontline scientific research, ecologist Daniel Streicker takes us to the Amazon rainforest in Peru where he tracks the movement of vampire bats in order to forecast and prevent rabies outbreaks. By studying these disease patterns, Streicker shows how we could learn to cut off the next pandemic at its source.
Got an idea to make your workplace better? Labor organizer and TED Fellow Jess Kutch can show you how to put it into action. In this quick talk, she explains how "productive conflict" -- when people organize to challenge and change their work lives for the better -- can be beneficial for employees and employers alike.
Resource inequality is one of our greatest challenges, but it's not unique to humans. Like us, mycorrhizal fungi that live in plant and tree roots strategically trade, steal and withhold resources, displaying remarkable parallels to humans in their capacity to be opportunistic (and sometimes ruthless) -- all in the absence of cognition. In a mind-blowing talk, evolutionary biologist Toby Kiers shares what fungi networks and relationships reveal about human economies, and what they can tell us about inequality.
Millions of images and videos are uploaded to the internet each day, yet we rarely see shocking and disturbing content in our social media feeds. Who's keeping the internet "clean" for us? In this eye-opening talk, documentarians Hans Block and Moritz Riesewieck take us inside the shadowy world of online content moderators -- the people contracted by major platforms like Facebook, Twitter and Google to rid the internet of toxic material. Learn more about the psychological impact of this kind of work -- and how "digital cleaning" influences what all of us see and think.