Brains are ubiquitous in modern marketing: Headlines proclaim cheese sandwiches help with decision-making, while a “neuro” drink claims to reduce stress. There’s just one problem, says neuroscientist Molly Crockett: The benefits of these "neuro-enhancements" are not proven scientifically. In this to-the-point talk, Crockett explains the limits of interpreting neuroscientific data, and why we should all be aware of them.
A decade ago, Robin Chase founded Zipcar in the US, now the largest car-sharing company in the world. Now she's exploring the next level of car-sharing: Buzzcar, a French startup that lets people rent their own cars to others. The details are fascinating (how does insurance work, exactly?), and the larger vision (she calls it Peers, Inc.) points to a new definition of ownership and entrepreneurship.
Explorer Ben Saunders wants you to go outside! Not because it’s always pleasant and happy, but because that’s where the meat of life is, “the juice that we can suck out of our hours and days.” Saunders’ next outdoor excursion? To try to be the first in the world to walk from the coast of Antarctica to the South Pole and back again.
A dung beetle has a brain the size of a grain of rice, and yet shows a tremendous amount of intelligence when it comes to rolling its food source -- animal excrement -- home. How? It all comes down to a dance. (Filmed at TEDxWitsUniversity.)
Iranian-American comedian Maz Jobrani takes to the TEDxSummit stage in Doha, Qatar to take on serious issues in the Middle East -- like how many kisses to give when saying “Hi,” and what not to say on an American airplane.
By the end of this talk, there will be 864 more hours of video on YouTube and 2.5 million more photos on Facebook and Instagram. So how do we sort through the deluge? At the TEDSalon in London, Markham Nolan shares the investigative techniques he and his team use to verify information in real-time, to let you know if that Statue of Liberty image has been doctored or if that video leaked from Syria is legitimate.
Patenting a new drug helps finance its immense cost to develop -- but that same patent can put advanced treatments out of reach for sick people in developing nations, at deadly cost. Ellen 't Hoen talks about an elegant, working solution to the problem: the Medicines Patent Pool. (Filmed at TEDxZurich.)
Would you kill for a pair of Air Jordans? Lemon Andersen spins a tale of someone who did, reciting a poem by Reg E. Gaines. These verses taught Lemon that poetry could be about more than self-expression, and could sound like music when given rhythm and infused with the grit of the New York streets around him.
Each of our bodies is utterly unique, which is a lovely thought until it comes to treating an illness -- when every body reacts differently, often unpredictably, to standard treatment. Tissue engineer Nina Tandon talks about a possible solution: Using pluripotent stem cells to make personalized models of organs on which to test new drugs and treatments, and storing them on computer chips. (Call it extremely personalized medicine.)
Jeff Smith spent a year in prison. But what he discovered inside wasn’t what he expected -- he saw in his fellow inmates boundless ingenuity and business savvy. He asks: Why don't we tap this entrepreneurial potential to help ex-prisoners contribute to society once they're back outside? (From the TED Talent Search event TED@NewYork.)
If you had to walk a mile for a jug of water every day, as millions of people do, it's unlikely you'd use that precious water to bathe. Young entrepreneur Ludwick Marishane tells the amazing, funny story of how he invented a cheap, clean and convenient solution: DryBath, the world’s first bath-substituting lotion.
Throughout the history of Islam, says journalist Bobby Ghosh, there have been two sides to jihad: one, internal, a personal struggle to be better, the other external. A small minority (most recently Osama bin Laden) has appropriated the second, using it as an excuse for deadly global violence against "the West." Ghosh suggests that, now that bin Laden's worldwide organization has fragmented, it's time to reclaim the word. (Filmed at TEDxGeorgetown.)
People aren’t just cooking anymore -- they’re cooking, texting, talking on the phone, watching YouTube and uploading photos of the awesome meal they just made. Designer Paolo Cardini questions the efficiency of our multitasking world and makes the case for -- gasp -- "monotasking." His charming 3D-printed smartphone covers just might help.
As natural garbage collectors, vultures are vital to our ecosystem -- so why all the bad press? Why are so many in danger of extinction? Raptor biologist Munir Virani says we need to pay more attention to these unique and misunderstood creatures, to change our perception and save the vultures.
Cross-country skier Janine Shepherd hoped for an Olympic medal -- until she was hit by a truck during a training bike ride. She shares a powerful story about the human potential for recovery. Her message: you are not your body, and giving up old dreams can allow new ones to soar.
It’s an unfortunate reality in nearly every major city—road congestion, especially during rush hours. Jonas Eliasson reveals how subtly nudging just a small percentage of drivers to stay off major roads can make traffic jams a thing of the past. (Filmed at TEDxHelvetia.)
When most well-intentioned aid workers hear of a problem they think they can fix, they go to work. This, Ernesto Sirolli suggests, is naïve. In this funny and impassioned talk, he proposes that the first step is to listen to the people you're trying to help, and tap into their own entrepreneurial spirit. His advice on what works will help any entrepreneur.
Nature’s beauty can be easily missed -- but not through Louie Schwartzberg’s lens. His stunning time-lapse photography, accompanied by powerful words from Benedictine monk Brother David Steindl-Rast, serves as a meditation on being grateful for every day.
(Filmed at TEDxSF.)
Brothers Jonny, Robbie and Tommy Mizzone are The Sleepy Man Banjo Boys, a trio of virtuoso bluegrass musicians who play with dazzling vivacity. Did we mention they're all under 16?
How do you build a wheelchair ready to blaze through mud and sand, all for under $200? MIT engineer Amos Winter guides us through the mechanics of an all-terrain wheelchair that’s cheap and easy to build -- for true accessibility -- and gives us some lessons he learned along the road.
How do fast-paced video games affect the brain? Step into the lab with cognitive researcher Daphne Bavelier to hear surprising news about how video games, even action-packed shooter games, can help us learn, focus and, fascinatingly, multitask. (Filmed at TEDxCHUV.)
David Binder is a major Broadway producer, but last summer he found himself in a small Australian neighborhood, watching locals dance and perform on their lawns -- and loving it. He shows us the new face of arts festivals, which break the boundary between audience and performer and help cities express themselves.
Designing electronics is generally cumbersome and expensive -- or was, until Leah Buechley and her team at MIT developed tools to treat electronics just like paper and pen. In this talk from TEDYouth 2011, Buechley shows some of her charming designs, like a paper piano you can sketch and then play.
Hannah Brencher's mother always wrote her letters. So when she felt herself bottom into depression after college, she did what felt natural -- she wrote love letters and left them for strangers to find. The act has become a global initiative, The World Needs More Love Letters, which rushes handwritten letters to those in need of a boost.
When he realized his wife had to choose between buying family meals and buying her monthly "supplies," Arunachalam Muruganantham vowed to help her solve the problem of the sanitary pad. His research got very very personal -- and led him to a powerful business model. (Filmed in Bangalore as part of the TED Global Talent Search.)