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Asi DeGani :: Blog :: 9WE18MAR – On social learning as the key to organisational learning

March 18, 2010

Learning is defined by the free dictionary as: “The act, process, or experience of gaining knowledge or skill.” and “Behavioral modification especially through experience or conditioning”. Looking at social learning / web 2.0 tool led me to realise that while tools as delicious can be extremely useful in an academic learning and research setting it is actually the more mundane social learning tools which hold the key to realising the theory of true organisational learning.


In his book “The fifth discipline” Peter M. Senge defines the four disciplines required to build the learning organisation:

  • Personal mastery

  • Mental models

  • Shared vision

  • Team learning

     

While personal mastery and mental models can be achieved on an individual basis, reaching a shared vision and team learning in today's large multinational corporates is virtually impossible without the help of technology. Senge states that “There has never been a greater need for mastering team learning in organisations than there is today” this is partially a result of the rate of change in every day life – a shared vision established today might not be relevant by the tomorrow, team learning is subject to the same speed of change but is also a victim of globalisation – where teams could be spread across different countries.


According to a recent Bersin & associates factbook report, approaches to learning using social networking tools “are still in their infancy in the U.K. But training organisations are realising that most learning takes place outside of the classroom or online course.” this realisation that MOST learning occurs OUTSIDE the classroom cannot be underestimated when discussing learning in the corporate space. In fact, some organisations “noted that they are working toward a 70 / 20 / 10 learning model, wherein 70 percent of the learning takes place through on-the-job experiences and practice, 20 percent through collaboration with others (e.g., coaching, mentoring, social networking), and 10 percent through formal learning interventions. This type of blended approach uses formal learning to build fundamentals. But the bulk of learning happens through carefully crafted informal learning activities.”


When looking at the multitude of tools that fall under the category of social learning the most used one in the corporate space is communities of practice. According to the aforementioned Bersin report the most used social learning technology is currently used by 24% of US firms – Communities of Practice. These communities are supported by a number of tools such as Microsoft sharepoint (with a number of plug-ins), ELGG etc.


In their article “Communities of Practice for Professional Development” Heidi Fisk and David Holcombe define a Community of Practice (CoP): “a place where people with similar interests connect to learn from and with each other — to freely share their knowledge, insights, triumphs and tribulations.” It is easy to see how the shared vision mentioned by Senge fits into such a community when it exists within a specific organisation. Team learning is a little harder to distil from this definition but if we take into account Senge's definition of it: “Team learning is the process of aligning and developing the capacity of a team to create the results its members truly desire.” then the ability to record and retrieve “knowledge, insights, triumphs and tribulations” means that the team (and in-fact the organisation as a whole) has gained knowledge which will modify the way the team (and therefore the organisation) behaves in the future.


Technological tools to store and retrieve this knowledge are critical since they are in effect the organisation's long term memory: when an employee wants to consult, for example, how the organisation dealt with a severe recession in the past he can bring it up in the internal system etc... this makes sure that learning takes place and not just an experience.


While the idea of social learning within educational organisations can prepare young learners for life in the workplace the concept comes into its own when used in universities and corporates: these are organisations which require long term memory to build on their activities in the past.

Keywords: IDELJAN10

Posted by Asi DeGani


Comments

  1. "10 percent through formal learning interventions" - very interesting! Would be interesting to track down the research behind that 70/20/10 split, assuming the figures are backed by research and not just a target of some kind.

    Rory EwinsRory Ewins on Friday, 19 March 2010, 16:45 GMT # |

  2. To be fair, it isn't a full on research - they just noted that this is the direction in which a number of companies are going. I have now managed to "put my hands" on some of the specific case studies (and some more reports) from Bersin (we are a research associate) and I actually want to focus my final paper for the course on this.

    I think the formal versus informal is a very interesting topic (and was surprised, by the way, to see that it does not come up during the course at all).

    Asi DeGaniAsi DeGani on Monday, 22 March 2010, 13:51 GMT # |

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