During its press conference at E3 earlier, EA unveiled EA Sports Football Club, a new cross-format hub that connects versions of FIFA played on different platforms, alongside similarly ambitious connectivity plans for SSX and Madden.
EA has shown new PC footage of its upcoming Battlefield 3 as well as announcing a multiplayer beta to kick off in September.
The game, powered by the Frostbite 2 engine, looks revelatory, boasting huge theatres filled with plumes of thick smoke and shimmering particle effects. Audio keeps up its end of the bargain, too, with refreshingly believable dialogue and satisfying, clunking sound effects.
EA demoed a single-player tank section, as well as showing a brief trailer (below) of a multiplayer level based in paris called Operation Metro.
Sony's ability to foul up and grovel in epic, spiralling loops is rivalled only by Curb Your Enthusiasm's Larry David. The two should really collaborate. "The next generation doesn't start until we say it does," the company boomed in 2006, paving the way for this year's revision: 'the next generation doesn't restart until we say it does - though that doesn't guarantee it won't stop again, at the cost of all your credit card details'.
Microsoft closed its 2011 E3 conference by officially announcing Halo 4. The title's existence was revealed in a leak earlier today.
While the announcement consisted of a CG sequence and included no substantial information, it was introduced as the first part of a brand new trilogy, despite its title.
Microsoft has unveiled Kinect Fun Labs, a new set of tools for the Xbox 360 motion sensor, that is being launched today.
The firm's Kudo Tsunoda revealed the title during Microsoft's E3 press conference in Los Angeles, and praised the ways in which developers had been "experimenting in ways which we could never have envisaged."