Hellfire!

What a paper to start us off on! It was like pulling teeth but I got there in the end I think. A good (content) opener for the course as it provided so much food for thought.

Intertextuality has to exist otherwise we would have to write everything de novo each time - scientific advances would be limited to the lifespan of any one scientist.

Newspapers of ten translate the "official" laguage of politicians and the like into the vocabulary of the the day-to-day spoken word (or rather the newspaper's interpretation of the spoken word). Why do they have to do this? Is it that "official" language is not digestable by the masses or are we losing the ability to understand "proper" vocabulary? I fear I do not know the answer to this!

From the paper:-

 Many non-commodity institutions are being drawn more and more into the commodity model and the matrix of consumerism - they are under pressure to "package" their "commodities" and "sell" them to "consumers".

 Presuppositions (based on prior texts of the text-producers or by other texts) can be manipulative as well as sincere - they are a good way of manipulating people as they are very difficult to challenge.

 A genre is not only a particular text type but a particular process of producing, distributing and consuming that text

 A discourse is a particular way of constructing a subject matter. E.g. Medicine is an area of knowledge constructed from a technological and scientific perspective unlike that of "alternative medicine"